Enter your it girl era.
One small list a day, printed on a page you tear off. A streak worth protecting. And the girls who notice when you show up.
everything here moves
274
morning lines, written by hand
1
cheat day a week
0
body metrics, ever
The day
A page you tear off.
Era opens on today, printed like a paper calendar. Pull the page down and it rips across, falls, and takes the date with it. Tomorrow was underneath the whole time.
- 1The rip follows your hand. Pull from the middle and the whole sheet gives at once. Pull from a corner and it tears across, the way paper actually does.
- 2Your streak rides on the page. Day 23 is printed right there, so you see what you are about to protect.
- 3Yesterday is one flick away. Days are never deleted, only turned, and the list underneath transitions with them.
March
17
Monday
Day 23 of your era
Nobody claps for a made bed. She makes it anyway.
pull it down
The list
One small list. Kept.
Your routine comes out of a nine-question quiz, not a template. Morning, day, evening, on sticky notes you can clear in under a minute.
- 1Tick it and it strikes through in pencil, with the time you did it. The day fills in as you go.
- 2Pin a photo to any item — the matcha, the made bed, the mat. Photos and journal entries stay on your phone and cannot be sent anywhere.
- 3Miss a day and the week's cheat day covers you. Miss two in one week and the streak goes back to nothing. That is what makes it worth something.
The circle
Do it with your girls.
A circle is up to ten friends, joined with a six-character code. You see who kept their day, and they see yours. That is the whole social layer, and it is enough.
- 1A weekly board of days kept — resets every Monday, ranks consistency and nothing else. Never a body, never a number about one.
- 2One tap nudges a friend who hasn't ticked today. Rate limited on the server so it stays sweet instead of annoying.
- 3Discover is opt-in. A photo appears there only when she chooses to post it. No followers, no comments, no public profile.
tap the tabs
Discover
The wall of kept days.
Discover is the opt-in half of Circle: the habits girls kept, in the photos they chose to post. No likes, no counts, no followers. Just the day, and the time she did it.
Matcha before the phone
7:12 am
Greens at lunch
12:40 pm
Flowers on the way home
6:20 pm
Six am pilates
6:12 am
Stairs, ten minutes
5:30 pm
Swim at seven
7:00 am
Gym set on before seven
6:48 am
Breakfast on the steps
8:05 am
Iced tea and errands
10:15 am
Gelato, earned
5:45 pm
Gelato at six
6:02 pm
Nails done, day made
4:20 pm
Mat, ten minutes
7:15 am
Breakfast, properly
8:30 am
Flowers for no reason
5:10 pm
Read on the sand
3:40 pm
Flight day, list kept
6:15 am
Beach kit, packed
10:40 am
Pilates, side stretch
8:20 am
Walk, then matcha
8:15 am
Greens for the week
10:05 am
Boat day, list first
7:20 am
Read on the towel
11:30 am
Tennis at eight
8:00 am
Out, but early night
9:15 pm
Movement, then matcha
8:35 am
Market run before the heat
10:30 am
Read before the phone
8:12 am
Stretch, then bed
9:44 pm
Walk before the heat
7:05 am
Dinner, then early night
7:30 pm
Read before the phone
9:40 pm
Sunday errands, done
11:00 am
Protein and greens
1:10 pm
Kale, not skipping lunch
12:55 pm
Market run
9:25 am
Reformer at seven
7:00 am
Treadmill with a view
6:35 am
Savoury pancakes
9:05 am
Second matcha, still counts
2:30 pm
Hotel flowers
8:50 pm
Cooking, not ordering
7:45 pm
Shift day, still kept
6:05 am
Eggs on toast
8:40 am
Pancakes, Sunday
9:50 am
Sun, cap, ten pages
2:15 pm
That'll do
7:05 am
Legs day, done
6:50 pm
Pool, then the list
11:45 am
Why we built it
Every routine app eventually asks you to weigh something. Step on, measure up, post the before.
The number becomes the point, and the day becomes a test you can fail.
Era never asks. There is no weight, no measurement, no before and after — not in the app, not in the database, not on a share card.
The only thing we count is days you kept. Because the girl you are becoming is not a smaller you. She is a more consistent one.
Every morning
A line waiting on the page.
Today is not a big day. It's a kept one. Those count more.
Pricing
Honest about the price.
Era is paid from the first day. No ads, no free tier nagging you to upgrade, nothing about you sold to anyone.
Weekly
$9.99 / week
Try an era. Leave any week.
- Your full routine and streak
- Circles, nudges and Discover
- Share cards and recaps
Yearly
$59.99 / year
Works out at $1.15 a week.
- Everything in weekly
- A year is roughly what a habit needs
- One charge, then forget about us
Prices shown in USD and may differ by App Store region. Billing is handled by Apple and cancelled from your App Store subscriptions. A circle invite is not a free pass: everyone pays their own way, which is exactly why nobody in your circle is trying to sell you one.
Questions
Everything about Era.
A daily routine app for the girl who is tired of starting over. You answer nine questions, Era builds a routine of small daily habits around your answers, and from then on it is one short list a day and a streak you would rather not break.
Every week comes with one cheat day. The first miss quietly uses it and your streak survives, clearly labelled as a cheat day rather than pretended away. A second miss in the same week takes the streak back to zero. Your longest streak and your total days kept are never lost.
A private group of up to ten friends, joined with a six-character invite code. You see who kept their day, a weekly board of days kept, and a shared streak that holds as long as everyone shows up. There are no followers, no comments and no public profiles.
No. Daily photos and journal entries live on your device, and the code that syncs to our server has no field that could carry them. What leaves your phone is whether you completed the day, how many items you ticked and your streak number, so your circle can see you showed up. Discover is separate and opt-in: a photo goes there only when you choose to post it, and you can delete it at any time.
No, and there never will be. No weigh-ins, no measurements, no before and after photos, no calorie counting, no leaderboard that ranks anything about a body. Era counts days kept, and that is the entire scoreboard.
$9.99 a week or $59.99 a year, billed through the App Store. There is no free trial: the routine only works if you actually start it, and we would rather say that plainly than dress it up.
An iPhone on iOS 18 or later, and about four minutes. There is nothing to set up in advance and no invite to wait for: answer nine questions and tomorrow's page is already yours.
Your era starts here.
iPhone, iOS 18 and up. One small list a day, and the girls who keep you honest.